Overview 🔎

The Full Breakdown ⤵️

“Is this for me?”

<aside> 👥 This Offer Is For Solopreneurs / Founders / CEOs & CMOs

Who are (or whose brand is) experienced service providers.

i.e. - Past clients have included Marketing agencies, health & wellness, real estate, and coaching.

Who are confident in the value they provide to customers.
Who are already earning from their business.

Typically from ~50k-100k per year, up to seven figures.

<aside> 🤝 The best-fit person for this program will be…

Excited to entertain, inspire, and serve their audience every day.
Open to innovation, and excited about pushing creative boundaries.
Someone who understands that effective brand content goes beyond aesthetics.
Someone who values the power of storytelling, psychology, and strategic messaging to connect with people.
Someone who has the availability to create content -OR- has a team to delegate content marketing activities & projects to.

They'll also be clear (at least within themselves) about what their niche is (even if they would like to get more specific about how they ARTICULATE it).

They won't ❌ be pivoting their business to a type of customer they haven't worked with before or providing a service that they haven't validated before.

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“I’m struggling with…”

<aside> 🚧 The clients I work with are ready to scale up their content marketing efforts and increase brand awareness, but struggle with:

Managing lots of content across platforms.
Maintaining consistency across different marketing channels.
Measuring the real business impact of their content strategy.
Crafting brand messaging, social content, and advertising content & copy that stands above the noise and compels ideal clients to reach out. </aside>

“What results will I see?”

<aside> ✅ When clients come to me, they want to:

Increase their brand's visibility & authority.
Be the memorable, obvious choice to ideal clients.
Drive conversions, and ultimately boost their bottom line.
Have a calculated content approach backed by data and industry best practices.
Have a bespoke, bold content strategy that not only drives attention & interest but also leads to meaningful business growth.
Experience a significant improvement in performance metrics, like high-intent lead engagement, sales cycle length, and conversion rates.
Have a streamlined management process & efficient communication to make the most of their time.
Have their input valued, contributing to the development of effective branding and content strategies.
Have a partner who can offer strategic guidance, expert insight, and hands-on support to transform their brand's content strategy & deliver measurable outcomes.

(TL;DR)

↪️ They want their social media to drive better leads, more brand awareness, and easier sales.

Without fussing w/the algorithms, creating content 24/7, or blindly throwing more money into paid ads.

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“What do we work on?”

<aside> 🏆 My offer for new clients is a 30-day Social Media Sprint.

Here are the 4 things we cover:

1️⃣ Clarifying your brand identity and unique content strategy(s).

This is the biggest thing I've found that can increase sales ⬆️ AND ⬇️ decrease the length of the sales cycle.

→ Because your ideal customers have a better understanding of what they're buying.

My process for clarifying brand identity & content strategy has been refined over 49,000 hours. (5 years working with clients on their content marketing strategy).

We will use it to get you clear on things like:

What makes your brand 1 of 0 → And how to stand above the noise online.
Who exactly is most interested in buying → And how to gain their attention & trust.
Who exactly is most ready to purchase → And how to make their decision easier.

2️⃣ Writing up a bespoke social media framework, workflow, and feedback loop.

This framework I created 4+ years ago (you're seeing it in action) is designed to do 2 things:

1) Get your ideal customers to:

Easily find you, even in a crowded market.
Quickly resonate & engage with your brand and social content.
Easily understand how their lives would be better with your service.
Choose you over the competition.
Reach out and buy from you.
Refer you to others.

2) And help you:

Make managing your brand content simple & easy.
Increase the volume and quality of content you publish.
Gain valuable feedback from your efforts & implement testing systems.
Easily track and attribute specific content efforts to business growth.

3️⃣ Develop 30 days of content using your new content strategy.

We’ll craft value-based content for social media, ads, podcasts, email, etc. → Using my proven "Chainlink" framework.

It’s designed to:

→ Grab the attention of your ideal customers every time.

→ Decrease the amount of objections you face from prospects.

→ Relate to your offer(s) so that your content is customer-generating.

→ Leverage psychology & human behavior to drive long-term content & brand success.

→ Educate your audience over time about how your brand solves the various problems they have.

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